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Research papers

Making a newspaper more reader-friendly

Analysing research data for Tages-Anzeiger in 1990 made it evident that reading meant glancing at articles or reading headlines only. The aim was therefore to improve the intensity of reading by making the readers spend more time reading an issue of...

Catalogue: Seminar 1993: Competition In Publishing
Author: Gaby Bachofner
June 15, 1993
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Citation

Bachofner, G. (1993a, June 15). Making a newspaper more reader-friendly. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/making-a-newspaper-more-reader-friendly